Blue Mountain Brewery rebrand.
Craft brewery brand strategy, logo design, packaging concept and design.

 
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“I finally see who we are reflected on our packaging,” said Taylor Smack, Blue Mountain Brewery co-founder and brewmaster.

 
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“Ten years ago we knew there was something magical about getting folks out of the city to enjoy just chilling out right up against the Blue Ridge Mountains. With our new packaging we get to share that relaxed sense of place and natural beauty with beer lovers even when they’re not visiting us at the brewery. This art brings Blue Mountain to the store shelves. It’s perfectly us.”
-Taylor Smack, co-founder and brewmaster

 
 
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CREDITS

Creative Director / Designer:
Matt Ebbing
   • Brand & Creative strategy
   • Concept and art direction
   • Lettering direction
   • Label design w/ Jarred Weinstein
   • 6-pack carrier design w/ Jarred Weinstein

illustrator:
Jarred Weinstein

Co-Creative Director: 
Dan Bowman

Agency: 
The Brandit,
©Danno The Manno, Inc.