Cigar City Brewing - Rebrand Logo Design


 With this comprehensive brewery rebrand we set out to bring Cigar City's roots to the surface.

Brand strategy
Logo design evolution
Core product package design
Hand lettering and art direction

The original logo, in use since the brewery was founded, was fairly impractical. Far too complex to reproduce well on apparel or glassware, the logo was nearly illegible on cans—the brand's primary touchpoint.

I worked with Cigar City to evolve the logo to the best possible version of itself, taking care to not loose attributes that had value while optimizing the logo's untility and impact.


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Creative Director / Designer:
Matt Ebbing
   • Brand & creative strategy
   • Logo design evolution
   • Core product can design

Angela Reid

Co-Creative Director: 
Dan Bowman

The Brandit,
©Danno The Manno, Inc.