Cigar City Brewing - Rebrand Logo Design

 
 

 With this comprehensive brewery rebrand we set out to bring Cigar City's roots to the surface.

Brand strategy
Logo design evolution
Core product package design
Hand lettering and art direction

The original logo, in use since the brewery was founded, was fairly impractical. Far too complex to reproduce well on apparel or glassware, the logo was nearly illegible on cans—the brand's primary touchpoint.

 
Cigar-City-Brewing-Rebrand-Logo-Design_Craft-Brewery_Before-After.jpg
 
A comprehensive logo system, including a special-use monogram, was developed to support the Cigar City Brewing brand growth.

A comprehensive logo system, including a special-use monogram, was developed to support the Cigar City Brewing brand growth.

New Cigar City rebrand logo in example environment context.

New Cigar City rebrand logo in example environment context.

 
 
New Cigar City rebrand logo in example environment context.

New Cigar City rebrand logo in example environment context.

 

New core product packaging designs (cans) will be coming to stores near you in early 2018.

Sign-up for our newsletter (in the footer) to see the new work when it's unveiled.

 

CREDITS

Creative Director / Designer:
Matt Ebbing
   • Brand & creative strategy
   • Logo design evolution
   • Core product can design

Strategy:
Angela Reid

Co-Creative Director: 
Dan Bowman

Agency: 
The Brandit,
©Danno The Manno, Inc.