Stacking Cans Package Design for Hand of Fate Brewing Company. Petersburg, Illinois.
After Abraham Lincoln surveyed the town in which Hand of Fate is now located, the town founders, Peter Lukins and George Warburton, argued over naming rights. They settle the matter by playing a hand of cards. Our conceptual design solution for Hand Of Fate's cans celebrates the storied past—and the unique illustration style reinterprets that heritage with modern, progressive twist.
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Agency - Concept, Design, Illustration:
EBBING Branding + Design
Hand of Fate Brewing Co.