A branding and design agency built to show brave brands a way forward.
A NEW BREED BRANDING AND DESIGN AGENCY
For our clients, we craft dynamic, story-driven brand strategies, visual identities and package designs. Our agency is tailored for ambitious marketers who need creative solutions with a minimum of fanfare, complexity or ego. For our clients, we serve as a special ops team, delivering world-class brand materials that move products off shelves as fast as they’re stocked.
Our portfolio reflects decades of experience with start-ups, growth companies and global brands. Our clients see us as a fundamental part of their business—with the clarity, commitment and muscle to incite success.
THE POWER OF AN IRRESISTIBLE, ICONIC IDENTITY
Humans are intuitive, visual creatures. Creature Theory looks at everything through the lens of what makes a brand authentic and emotive. For independent companies and Fortune 500 enterprises, our identities, visual systems and brand narratives establish a powerful ownership space and leadership presence in the marketplace.
THE CREATURE THEORY TEAM
Matt Ebbing
Founder, Chief Creative Director
A veteran of creative agencies in Colorado, New Zealand, Oregon and North Carolina, Matt has helped to shape some of most notable and high growth beverage and food brands, including Stone Brewing, Humm Kombucha, Funky Buddha Brewery, Mighty Swell Seltzer and Stryve Foods.
His work has been published or awarded in Communication Arts, Print, Graphic Design USA, AIGA San Francisco, The Addy's, The Die Line, Denver Art Directors Club, Craft Beer Marketing Awards, Oh Beautiful Beer, Brewbound, and the books Design Essentials Packaging, Boxed & Labeled, Luerzer Archive's 200 Best Packaging Designers, and Brewed For Taste.
JONATHAN WILLIAMS
CREATIVE DIRECTOR / STRATEGIST
Two decades building brands and campaigns that push industry leaders forward. His experience ranges from canned cocktails to Audi, Sony and Travelocity.
JAMES LAYCOCK
SENIOR DESIGNER / ART DIRECTOR
A design leader who has created benchmark work for a wide range of distilleries, breweries and food brands. Hauls in design awards by the handful.
AMY ANDERSON
ACCOUNT EXECUTIVE
Coordinating projects and making connections, Amy keeps the train on the tracks. Not to mention, experience with 50+ food and beverage brands.
JUD LIVELY
SENIOR ILLUSTRATOR / ART DIRECTOR
Art director, illustrator and lettering expert. Jud is steeped with experience in a wide variety of techniques and styles, from concept through final.
PAIGE HEATHCOCK
ACCOUNT MANAGER
After years of streamlining projects for a digital agency, Paige now handles our account & project management without losing sight of the big picture.
SCOTT MCAFEE
WRITER / CREATIVE STRATEGIST
Scott is our brand whisperer that can find any brand's voice & story and bring it to the surface. His experience includes Ortega, Weber, AT&T and MINI.
MAISIE SMITH
WRITER / CREATIVE STRATEGIST
For ten+ years Maisie has specialized in writing for craft beer, spirits, wine and natural food brands to translate their vision into heart-felt words.
BRYAN KRISTOF
BUSINESS DEVELOPMENT
Marketing veteran and entrepreneur. He's earned his stripes creating two successful marketing agencies and a coworking company.
SAM
GOLDEN RETRIEVER
CIRCLE OF EXPERTS
Tony Morin
Video: Director, Producer
For the last fifteen years, Tony has been crafting the art of translating stories into content that is both effective and appealing. Tony has always blended his ability to speak the languages of people, film and business in order to deliver the right content for the right audience.
Josh Carlton
Market Research Specialist
Josh believes that empathy, creativity and simplicity are the antidote to today's over-thought marketing strategy landscape. Josh has solved digital and brand marketing problems for 60+ companies in nearly every industry, across 20+ categories. Josh's background is in psychology, communications and technology.
Ken Clark
SEO Genius
Ken is a digital strategist who sees the link between business and data, and gets fired up to understand a business, identify its KPIs and develop a strategy to reach its goals. He lives in Google Analytics, Google Search Console and Google Sheets to make data-people out of non-believers, creating actionable insights.
Karen Boardman
Trademark Attorney
Karen firmly believes creativity deserves protection and focuses her law practice on helping her clients properly own what is theirs. From trademark registration for branding assets to corporate entity structuring, Karen brings more than 15 years of experience working with businesses.
