PROJECT

Precarious Beer Project Brewery Rebrand and Package Design

SERVICES

BREWERY REBRAND
BREWERY LOGO DESIGN
BREWERY PACKAGE DESIGN
CUSTOM ILLUSTRATION
WEBSITE DESIGN
TAP HANDLE DESIGN

The Challenge:

From their perch in Williamsburg, Virginia, Precarious Beer Project crafts delicious, seasonally-inspired beers and a lively and often audacious beer hall. They believe in taking chances, having faith in yourself, and never playing it safe. We were tasked with developing an identity system that harnessed this spirit, and then establishing a templated label system to allow for the rapid production of fantastic small-batch brews.

Execution:

Our team developed an identity system centered on a mysterious hop “eyecon” and a word mark that balanced the heritage of the brewery’s location with their modern outlook. We then developed a unique diecut label that allows for any imaginable style of art to be used, while still being recognized as a Precarious beer. A tight information system on the side panel provides clarity and visual interest at the same time.

The identity system was created with the spirit of Precarious Beer Project in mind. A blend of embracing the unknown, modern with a touch of craft, and rich vibrant colors.

Precarious approached us to design a label system that felt ownable to them, while also allowing them to not be constrained in art style or content. We developed a unique top and bottom cutout from the label, and a fluid, yet systematic information system on the side.