Humm Kombucha brand development and packaging design.

 
Humm-Kombucha-branding-label-design.jpg
 

Kombucha Mama was selling five to eight cases a week at Whole Foods. With the rebrand, in a month those sales skyrocketed to 75 to 80. “This happened over night,” said Jamie Danek, founder. “Humm is the number two seller of kombucha drinks in convenience stores.”

Excerpt from The Source, April 22, 2015

 
 

Custom glass designed to support the brand's spirit.

"It's all about energy in a bottle." -Jamie Danek, Co-Founder Humm

 
 
 

CREDITS

Senior Art Director / Designer:
Matt Ebbing
   • Logo design
   • Label design & art direction
   • Bottle design
   • Apparel designs
   • Website art direction
   • Vehicle wraps
   • POS, tap handles, stickers

Illustrator:
Kerby Rosanes

Writerr:
Angela Reid

Creative Directors: 
Paul Evers, Angela Reid

Agency: 
TBD Agency of Bend