PROJECT
Roak Brewing Co. Rebrand Can Design | Beer branding
SERVICES
BRAND STRATEGY
BREWERY LOGO DESIGN
BEER PACKAGE DESIGN / CAN DESIGN
BREWERY APPAREL DESIGN
SELL SHEET & KEG COLLAR DESIGN
BEER COPYWRITING
The Challenge:
Roak Brewing Co. tapped us to bring the creativity, innovation and rock & roll soul back to Roak.
Execution:
True to the punk-rock uniqueness of Roak Brewing Co., this re-brand unleashed the brewery’s pulsing creativity. Beginning by establishing a “Loveable Misfit” brand strategy, we rebranded Roak’s style and tone based on their all-in, stage-dive approach to life. Roak doesn’t want to be like every other craft brewery, they want to be themselves; hard working, hard playing, and yeah, hard rocking. Such an independent tone necessitated a completely unique illustration & lettering style. The radiating linework style we developed to bring Roak’s beer stories to life creates a head-turning shelf set.
